Concentration Requirements
Courses in the sport management concentrate will integrate knowledge of business and sport. In addition to completing all core business courses, the sport management program will require five concentrate courses, including the following:
Required Sport Management Core:
- SPM2000 Introduction to Sport Management
- SPM3000 Sport Marketing Or SPM3250 Sport Finance
- SPM4000 Sport Practicum
The concentrate requirement includes the above three courses plus eight additional credit hours of sport management elective courses below:
- SPM3500 Legal Environment of Sports
- SPM4250 Facilities and Event Management
- SPM4900 Advanced Topics in Sport Management
Course Offerings
SPM 2000 Introduction to Sport Management
In this course, students will be introduced to the unique opportunities and operational aspects of a sport management career. The course will provide introductory exposure to the following areas: the historical evolution of American and international sports; the relationship between the mass media and the sports industry; the economic impact of sports; the interactive relationship between sports and society; and legal and ethical issues in sport management.
SPM 3000 Sport Marketing
Marketing is a critical function in the sport organization. Sport marketing exposes students to the dynamics of marketing a sport organization. Topics include promotion, public relations, event sponsorship, strategic marketing, and consumer behavior, brand management.
SPM 3250 Sport Finance
Sport finance provides the specialized application of financial and accounting concepts and theories to sport organizations. The course will explore a range of topics including the revenue streams and expense structure of sport organizations, contract accounting, fundraising and capital expansion, product licensing arrangements, taxation of sport entities, and ownership structures within profession sporting organizations.
SPM 3500Legal Environment of Sports
This course examines the legal issues arising from the areas of amateur and professional sport. Areas of study include, but are not limited to, constitutions; legal enactments; policy making in sport management; case law related to administrative, constitutional, contract, labor, product liability, and tort law; and risk-management techniques.
SPM 4000 Sport Management Practicum
The practicum provides students with experiential learning opportunities relevant to the sport management career. This “hands-on” experience allows students to learn how their educational training applies to a sport organization.
SPM 4250 Facilities and Event Management
This course is designed to prepare students to plan and manage sport and recreation facilities and events. Students will study and discuss client needs and the theories involved in planning, constructing, and managing facilities. Field trips to commercial and educational recreation facilities will occur throughout the semester. Students will review contemporary event promotion practices in the industry as well as the history of marketing events. Event types of study will include sporting events, concerts, trade shows, conventions, festivals, and exhibits. In addition, fundraising for event activities will be discussed.
SPM 4900 Advanced Topics in Sport Management
This course covers advanced topics in sport management not addressed in sport management courses or other elective.